Context We are not just seeing the emergence of new technologies in this age of humanity but also the emergence of new ideas. Not only the ability to quickly reproduce works of art and literature but also to dig much deeper into the strategies that move populations to act and think. Somewhere in the sea of information you can find every day some instance of data, some fact or observation that has been harvested so early it shapes the development of public awareness long after the anonymity of the passing time renders the source of the idea unknowable. Something will show up, and it will be a few months or so, or longer, and it will show up again, but with more force of one kind or another. And of course the question that it raises is what is happening in the meantime between when ideas first show up and when they become popular at least for a short time and the answer is that it is changing the narrative in someone’s brain about how they perceive themselves ...
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